LIONEL RACING UNVEILS FIRST MISS SPRINT CUP CAR
CONCORD, NC. (May 17, 2013) – They’re three of the most recognized faces on race weekend. They wear fire suits. They sign autographs. They always make it to Victory Lane.
But until now, they’ve never had their own race car.
Today at Charlotte Motor Speedway, Lionel Racing and Sprint unveiled the first-ever Miss Sprint Cup paint scheme!
Designed by Lionel Racing, The Official Die-Cast of NASCAR, the Miss Sprint Cup car is a first for the famous trio and the die-cast makes a fun NASCAR collectible for fans.
"The Miss Sprint Cup representatives are tremendous ambassadors for both Sprint and the NASCAR Sprint Cup Series. Since the program began in 2007 they have amassed a large fan following on social media and at the racetrack,” said Kimberly Meesters, Sprint’s NASCAR Sprint Cup Series Sponsorship Manager.
“Thanks to Lionel Racing, they now have a great-looking die-cast as the first piece of collectible merchandise ever produced featuring the Miss Sprint Cup team.”
Designed on a Generation 6 stock car, the Miss Sprint Cup die-cast is just like the die-cast of any NASCAR Sprint Cup series driver – from the Goodyear tires and window net to the “Miss Sprint Cup” name on the windshield.
Miss Sprint Cup Brooke Werner is already a big fan of the die-cast car. "The Miss Sprint Cup die-cast really is one of a kind,” said Werner. “And I think fans are going to get a kick out of the fun design Lionel came up with for our first-ever die-cast! Kim (Coon), Jaclyn (Roney) and I are looking forward to this collectible."
Howard Hitchcock, Senior Vice President and General Manager of Lionel Racing, anticipates the Miss Sprint Cup car will not only be a hit with die-cast collectors, but also more casual fans of the sport who may not have purchased die-cast before.
“We’re always looking for ways to reach the next generation of NASCAR fans and engage new fans in the hobby of die-cast collecting,” Hitchcock said. “Each member of the Miss Sprint Cup team is a star of the sport and fans of all ages love them – no matter who their favorite driver is. This may be the first die-cast that truly appeals to every fan at the track.”
The Miss Sprint Cup die-cast is available for pre-order through the NASCAR.com Superstore, LionelRacing.com and authorized dealers. The die-cast will be available to purchase at track in July. The car is produced under Lionel’s Action Racing Collectable brand and is available in 1:24 scale.