Budweiser and NASCAR driver Kevin Harvick partner with innovative augmented reality app, Blippar, for its U.S. debut

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For Immediate Release:

Budweiser and NASCAR driver Kevin Harvick partner with innovative augmented reality app, Blippar, for its U.S. debut!

Budweiser racing and NASCAR driver Kevin Harvick go into high gear as they team up with Blippar, an innovative new augmented reality technology out of London, for their U.S. launch. Blippar is a FREE app on mobile devices that allows real world items to come to life in an exciting interactive virtual world.For the 2012 NASCAR Sprint Cup Series season, when fans view the Budweiser logo through the Blippar app on a mobile device, a vivid new world appears giving fans the chance to take their picture with NASCAR driver Kevin Harvick and enjoy interactive material and behind-the-scenes video content of Kevin Harvick. Fans will be able to interact with the Budweiser logo on beer cans, packaging, posters and images on the internet.

To begin the fun, simply download the FREE Blippar app to your mobile device (Android, Iphone or Ipad) and begin viewing the Budweiser logo through your screen to watch it magically come alive!

(*HINT!! If you are reading on a computer, forward it to your mobile device, and download the BLIPPAR app to an Android or Iphone or Ipad along with digital sharing tools here.)

ABOUT BUDWEISER RACING: As 2012 kicks off with Kevin Harvick at the wheel of the No. 29 Budweiser Chevrolet, the King of Beers will celebrate 30 seasons as a primary sponsor at the NASCAR Sprint Cup Series (NSCS) level earning one championship, 56 race wins, 43 pole awards, 278 top five and 472 top-10 finishes. The partnership with Kevin Harvick began in August 2010 when Budweiser announced that the King of Beers had partnered with the Richard Childress Racing team and driver Kevin Harvick to field the No. 29 Budweiser Chevrolet starting with the 2011 NSCS season.

ABOUT KEVIN HARVICK: Kevin Harvick is a top NASCAR driver and has accrued many victories under his belt. 2012 marks Kevin Harvick’s 12th season in the NASCAR Sprint Cup Series with 394 starts, 18 wins, five poles, 86 top-five and 174 top-10 finishes. He is also one of 21 drivers to have won a race in each of NASCAR’s national series (Sprint Cup, Nationwide and Truck Series). As of 2010, he began driving the No. 29 Budweiser Chevrolet Impala for Richard Childress Racing in the Sprint Cup Series.

ABOUT BLIPPAR: Launched in the UK in the summer of 2011, Blippar is the first image-recognition phone app aimed at bringing the real world into a world of exciting augmented reality experience, instantaneous content and digital discovery. Users can “blipp” real world items – such as newspapers, magazines, products, posters, online images – to bring them to virtual life with overlaid digital information, videos, games or interactive experiences. Blippar is starting their US debut this Summer 2012 partnering with clients like Budweiser, Maybelline and Justin Bieber.

KEVIN HARVICK VIDEO LINK AND EMBED CODE: http://www.youtube.com/watch?feature=player_embedded&v=8Pp4PFGeDxk

HOW TO USE BLIPPAR VIDEO LINK AND EMBED CODE: http://vimeo.com/44405357